Each year, an inspirational and vibrant photo is chosen to represent the Colorado Springs region on the cover of the area’s Official Visitor Guide (OVG). This cover entices people to pick up the publication or download the electronic version at VisitCOS.com. Previous subject matter has included natural gems such as Pikes Peak-America’s Mountain and Garden of the Gods Park.
This past September, the Convention & Visitors Bureau (CVB) and Pikes Peak Country Attractions Association (PPAC) made a call to residents, visitors and professional and amateur photographers for possible cover photos. Those who wished to submit their imagery for consideration posted each shot to the Colorado Springs, Colorado Facebook Page.
Hundreds of images were submitted, and new resident, Lucie Holloway, snapped the winning shot. In addition to a $500 prize, Lucie’s photo will make its debut on the cover of the 2012 Official Visitor Guide, available now.
When Lucie Holloway and husband Kevin moved to Fort Carson from Fort Lee, Virginia last year, one of their first experiences was a drive up Pikes Peak Highway to the summit of America’s Mountain. “We were coming down from the top and I really liked the curvy road so I told my husband to pull over so I could take some pictures.” Kevin obliged, so Lucie says he deserves just as much credit for the cover as she does.
Lucie currently works for Colorado College and has honed her photography skills over the past three years. “I find photography very soothing and it always puts a big smile on my face to see my art hung up on someone else’s wall.” When asked what her favorite part of the area is so far, she doesn’t hesitate – “the nature”, which she has captured so well in her winning submission.
In addition to the monetary award, Lucie’s name will be included on 600,000 printed copies of the guide. The magazine-style OVG is one of the most widely distributed publications in the state of Colorado. The OVG is the primary communication piece sent out to leisure travelers inquiring about the region. OVGs are distributed individually to 150,000 people each year who request the guide via phone, email, VisitCOS.com, Facebook and the Colorado Springs mobile app, in addition to any visitors stopping by the Visitor Information Center. Other OVGs are divided among hotels, attractions, welcome centers and visitor centers throughout the state. They are also distributed in key feeder markets such as Texas, Kansas, Missouri, Oklahoma and Nebraska.
To find more about LZH Photography and view Lucie’s other work, visit www.LZHPhotography.com.