DMAP Accreditation

Visit Colorado Springs has been awarded accreditation from the Destination Marketing Accreditation Program (DMAP).

DMAP is an international accreditation program developed by the Washington, DC-based Destinations International (DI). In earning the DMAP accreditation, destination marketing organizations (DMOs) communicate to their community, buyers and potential visitors that their DMO has attained a significant measure of excellence.

To achieve accreditation, a DMO must provide evidence of excellence in the following areas:

  1. Governance
  2. Strategic Planning
  3. Stakeholder Relations
  4. Finance
  5. Human Resources
  6. Management & Facilities
  7. Technology
  8. Research/Market Intelligence
  9. Brand Management
  10. Marketing
  11. Communications
  12. Group Sales & Services
  13. Visitors & Membership
  14. Destination Development
  15. Destination Experience
  16. Aspirational

VCOS first received accreditation in 2010, with a renewal awarded in 2014. The standards were updated in 2018 and renewal was awarded with distinction in 2019. VCOS will apply for renewal in 2023.

The DMO is accredited by the Destination Marketing Accreditation Program (DMAP) of the Destination Marketing Association International, 2025 M Street, N.W., Suite 500, Washington, D.C., 20036, USA, Ph. 202-296-7888.