Beverage-Based Passport to Tap Craft Beverage Travelers
Colorado Springs, Colo. - May 15, 2018 - On tap starting Tuesday, the second annual Colorado Springs Crafts and Drafts Passport will be available with delicious drink deals throughout the region. The updated, digital version of this year’s free passport highlights the destination’s diverse craft beverage scene. The passport invites beverage beginners and connoisseurs from across Colorado’s Front Range and beyond to enjoy the Pikes Peak region one glass at a time and showcases two dozen unique, locally-crafted and owned beverage companies.
From seasonal sips to Pikes Peak Hill Shine, visitors can savor their way through the area using digital deals at 24 local breweries, distilleries and coffee houses. Patrons who collect at least five redemption codes from the locations earn a free 2018 Crafts and Drafts T-shirt. Each redemption also provides users 10 entries to win a grand-prize getaway in Colorado Springs at The Cliff House.
Developed by the Colorado Springs Convention & Visitors Bureau, a portion of the $125,000 campaign is funded by a Colorado Tourism Office regional marketing grant. The T-shirt and grand-prize Colorado Springs getaway will run through the end of August, while all deals can be redeemed through the end of the year. Geared toward a younger traveling audience, the campaign will hyper-target potential visitors within 200 miles of Colorado Springs through hip and edgy digital ads, social media and a movie theater spot.
The 2018 campaign builds on the success of a similar campaign run by the CVB in 2017. Last year, deals were offered at 14 locations. More than 300 people requested a free T-shirt and nearly 3,000 people entered the sweepstakes. Campaign marketing reached more than 10.7 million people, generated 69,400 clicks to VisitCOS.com and received 145,900 video views.
Colorado continues to make its mark on the adult beverage industry with more than 284 craft breweries state-wide and an economic impact of $3 billion. Learn more about these delicious pours and sweepstakes sponsors and download a free passport at Crafts.VisitCOS.com.
