Partner Planning Resources

Research, data and reports for Visit Colorado Springs Marketing Partners

Use this information when preparing your marketing/sales plans, writing press releases and onboarding new employees. If you have questions or need a different type of information, please reach out to Amy Long.

Destination Promotion: Full Report

Full Report on how Destination Promotion is a Catalyst for Community Vitality

Full Report
Destination Promotion: Executive Summary

Executive Summary on how Destination Promotion is a catalyst for Community Vitality.

Executive Summary

Longwoods Visitation Data

Visitation and spending data from 2018 to 2023.

2023 Visitation Data
Visitation Heat Map

Visitation data by state, indexed to each state's population.

2023 Visit COS Visitation Heat Map digital
State Dean Runyan Data

Economic impact of travel to the state of Colorado. County data is also included.

2023 Report
LART Data

Year-to-Date Lodging and Auto Rental Tax Collections by the City of Colorado Springs

Find LART Data
Annual Report

Review the most recent Visit COS annual report for details on the organization and the regional tourism industry.

2023 Annual Report
Visit COS Marketing Plan

Available to Visit COS Marketing Partners, email Marketing@VisitCOS.com or click below to request a digital copy.

Request Plan
Interactive Maps

Visit COS staff will create a custom interactive map for Visit COS Marketing Partners free of charge.

View Map Details
2025 Events

A list of large convention events taking place in 2025 and beyond in the Pikes Peak Region.

List of Events
Industry Employment

Review the employment data for the Pikes Peak Region in total and by county (El Paso, Teller and Fremont).

Workforce Data
Advertising & Co-Op Opportunities

Extend a warm welcome to future visitors to the Pikes Peak Region with these print and digital opportunities.

Marketing Opportunities
2023 Visitation Data — State of Colorado

Detailed statistics on 2023 visitor information to the state of Colorado.

2023 State Data
Video: Benefits of Tourism

A two-minute video highlighting the benefits of tourism to Colorado.

View Video
Dean Runyan Economic Impact by County

This interactive tool lets you look at tourism's annual economic impact for each Colorado county.

County Data
Partner Facebook Page

Communicate with your fellow VCOS partners on Facebook.

Join Today
Colorado Springs Learning Lab

The Learning Lab builds a community of knowledgeable frontline workers who ensure a positive experience for visitors. Share with your…

Learning Lab
Advocacy: Tourism Lexicon

Use these words when advocating for the tourism industry.

Tourism Lexicon
Advocacy: The Work of a DMO

Tourism is an economic driver and essential for a community's vitality. It all starts with a visit.

Community Vitality Wheel
Economic Impact of Arts & Culture

The economic and social impact of nonprofit arts and culture organizations and their audiences in the Pikes Peak Region

Summary Report
Local Service Providers

Support your fellow partners when you're looking for a service provider.

Partner Services